Improving SEO with URL Shortening: Myths vs. Facts
Myths vs. Facts
The effect of URL shortening on enhancing SEO is frequently misunderstood. Here is a comparison of the facts and myths:
Myths
1. URL Shortening Boosts SEO Rankings Directly:
Many people think that adopting shortened URLs like those found on Little or similar services can improve search rankings.
2. URL Shortening Is Completely Balanced:
Some believe that all shorter URLs have the same "junk" or link value as the original URL.
3. URL Length Always Affects SEO Negatively:
Search engines don't punish URLs based only on length, but those which are too long or cluttered may be less user-friendly and lead to lower click-through rates (CTR).
Facts
1.Redirect Type Matters:
Trusted URL shorteners make sure the original URL keeps its SEO value by using 301 redirects. However, a 302 redirect may fail link equality.
2.Shortened URLs Can Enhance CTR:
Shorter URLs can increase click-through rates when they are easier to read or easy to share on social media.
3.Shortened URL Analytics Support SEO Techniques:
URL shorteners frequently offer complete analytics.